SEO, Pay-Per-Click & Online Marketing

Search Engine Optimization •

Pay-Per-Click Marketing •

Email Marketing •

Peri Peri Creative-Services-SonderLyne(SonderLyne)Online marketing1000

• Social Media Marketing

• Conversion Rate Optimization

• Display Advertising

What is Social Media and Pay-Per-Click Marketing?

Facebook has 1.55 billion active users....use them!

Social media marketing is the process of gaining website traffic or attention through social media sites.

Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising.

What is SEO (Search Engine Optimization)?

What's the point of paying for a beautifully designed billboard and then putting it against a wall in a little back alley?

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Did you know...

The Internet & the World

Asia (48.4%)
Americas (28.8%)
Europe (19%)
Africa (9.8%)
Oceania (0.9%)

7432663275

Number of people in the world

46.1

% of people in the world using the internet

3424971237

% of people in the world using the internet in numbers

29000000000

average Google searches made every day

% of these people who use their phone to access the internet

is the whopping percentage of people out of 6,000 respondents of an online survey (True Wireless Confessions) that said they bring their phones with them when they use the bathroom

Check this site out for some funky daily internet stats.

One internet minute

Peri Peri Creative - Internet minute 2016

Peri Peri Creative - Internet minute 2017

Hosting / Website Stats & Facts

…was published on August 6, 1991 by British physicists Tim Berners-Lee.

…is the #1 most popular website in the world, followed by Facebook and YouTube

…is responsible for 76.5 million blogs since 2004

…there are more websites than that in the wold!

…was the highest number of websites that ever existed (that record was achieved in September 2014)

…is the most popular CMS powering 25.4% of all websites in the world

…are hacked everyday

…56% of internet traffic comes from ROBOTS, SPAMMERS & SCRAPERS.

Only 44% of internet traffic is HUMAN

Social Media at a glance

79%

% of internet users use Facebook

32%

% of internet users use Instagram

31%

% of internet users use Pinterest

29%

% of internet users use LinkedIn

24%

% of internet users use Twitter

Mobile Internet

48%

Of mobile users start their search on SEARCH ENGINES

GOOGLE

uses mobile compatibility as A RANKING FACTOR

4/8

Consumers use a smartphone to shop

70%

of mobile searches result in an online action within an hour of the search being conducted

50%

of mobile users will abandon a web page if it takes MORE THAN 10 SECONDS TO LOAN AND

60%

won’t return to the site

There are more mobile users

(52.7%)

world wide than DESKTOP USERS

75.1%

of internet users access the

internet through a MOBILE DEVICE

In 2015, mobile influenced retail sales to the tune of