Search Engine Optimization •
Pay-Per-Click Marketing •
Email Marketing •
• Social Media Marketing
• Conversion Rate Optimization
• Display Advertising
What is Social Media and Pay-Per-Click Marketing?
Facebook has 1.55 billion active users....use them!
Social media marketing is the process of gaining website traffic or attention through social media sites.
Social media marketing programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company. When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.
Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing & advertising.
Contact us regarding your social media & online marketing plan.
What is SEO (Search Engine Optimization)?
What's the point of paying for a beautifully designed billboard and then putting it against a wall in a little back alley?
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.
Contact us to get busy ranking.
Did you know...
The Internet & the World
- Asia (48.4%)
- Americas (28.8%)
- Europe (19%)
- Africa (9.8%)
- Oceania (0.9%)
One internet minute
Hosting / Website Stats & Facts
…was published on August 6, 1991 by British physicists Tim Berners-Lee.
…is the #1 most popular website in the world, followed by Facebook and YouTube
…is responsible for 76.5 million blogs since 2004
…there are more websites than that in the wold!
…was the highest number of websites that ever existed (that record was achieved in September 2014)
…is the most popular CMS powering 25.4% of all websites in the world
…are hacked everyday
…56% of internet traffic comes from ROBOTS, SPAMMERS & SCRAPERS.
Only 44% of internet traffic is HUMAN
Social Media at a glance
% of internet users use Facebook
% of internet users use Instagram
% of internet users use Pinterest
% of internet users use LinkedIn
% of internet users use Twitter
Of mobile users start their search on SEARCH ENGINES
uses mobile compatibility as A RANKING FACTOR
Consumers use a smartphone to shop
of mobile users will abandon a web page if it takes MORE THAN 10 SECONDS TO LOAN AND
won’t return to the site
There are more mobile users
world wide than DESKTOP USERS
of internet users access the
internet through a MOBILE DEVICE
In 2015, mobile influenced retail sales to the tune of